Content syndication involves pushing of your web-based content to third parties for re-publication on their own sites. The primary motive behind content syndication is to acquire a larger audience from a more authoritative site. Follow the simple steps below to achieve SEO-friendly content syndication.
Start with guest posting
If you want to be successful in content syndication, you have to prove that you are an authority in your niche. You won’t be able to prove it by launching your blog today and beginning content syndication efforts immediately. Chances are, nobody will be interested in your new blog if they don’t know anything about you. Guest posting is a great way of establishing authority in your preferred area of blogging. Find out blogs in your niche area that accept guest posts and start your journey there. Chances of your content syndication requests being accepted by established blogs are high if you have already build your authoritativeness in your niche area through guest posting.
Reach out to suitable web content syndication partners
Once you begin your search, you will notice that a lot of blogs are open to content syndication. The blogs will be willing to partner with you based on the quality of your samples. Be sure to come up with top-quality samples so that your request can be accepted by the bigger blogs that will offer you top-quality standards. Go for niche content syndication sites that publish posts related to your niche area.
Deal with SEO duplication
One thing that most people fear when it comes to content syndication is the possibility of creating duplicate content issues. Google and other Search Engines are against the idea of spreading duplicate content over the internet. Google indicates that if you syndicate content on other sites, they will only show what they deem as the most appropriate version of the syndicated content which may be the version that you don’t prefer. You can’t dictate which version should be chosen by Google. There is a possibility that syndicated content will outrank your original content. However, you can prevent this from happening through the following methods;
a) Use Nolndex
When you tag a page as Nolndex, Google Search Engine bots don’t index it. Non-indexed blog posts don’t appear in search engine results. What you are doing is removing the syndicated copy from the index. Be sure to ask whether your syndication partner is willing to add the Nolndex tag to your guest posts.
b) Use the rel=canonical tag
The rel=canonical tag is the most efficient way of avoiding duplicate issues when you syndicate your content. Tagging a post or page with the “rel=canonical” tag, you are directing Google to the original source of the content. The tag directs Google when deciding which version of the content should appear in search results.
Syndicate your content on a regular basis
For you to get the best results out of syndication, don’t make it a one-time activity. Once you agree with a publisher about your syndication request, try to push for a more regular syndication deal. Make sure that the publisher agrees to be republishing your content frequently, maybe on a weekly or monthly basis.